Best Image Formats for LinkedIn in 2025: Profile, Posts & Articles
Best Image Formats for LinkedIn in 2025
LinkedIn is the premier platform for professional networking and branding. Using the right image formats for your personal profile, company page, posts, and articles is crucial for maintaining a polished and engaging presence.
How LinkedIn Processes Images
- Compression: LinkedIn compresses images to ensure fast loading times across the platform.
- Resizing: Images are resized to fit specific dimensions for profile pictures, banners, post previews, etc.
- Format Handling: While LinkedIn accepts various formats, it typically optimizes and serves them efficiently, often favoring JPG for photos and PNG for graphics.
Recommended Image Formats for LinkedIn
1. JPG (JPEG): For Photographic Content
JPG is generally best for:
- Profile pictures (headshots).
- Company page cover images that are photographic.
- Photos shared in posts or articles.
- Background images for banners if photographic.
Why JPG for LinkedIn?
- Good for Photos: Provides a good balance of quality and file size for headshots and other photographic content.
- File Size:
LinkedIn photo qualityis important, but so is reasonable file size for quick loading.
Tips for JPGs on LinkedIn:
- Save at a high-quality setting (e.g., 80-90%).
- Ensure your
LinkedIn profile picture formatis a clear, professional headshot.
2. PNG (Portable Network Graphics): For Logos, Graphics & Text
PNG is the preferred choice for:
- Company logos (for profile pictures and within posts).
- Graphics with text overlays.
- Screenshots or diagrams shared in articles or posts.
- Banners that are predominantly graphic or text-based.
- Any image needing a transparent background (though LinkedIn may place it on a white/default background in some views).
Why PNG for LinkedIn?
- Clarity: Preserves the sharpness of logos, text, and lines, which is vital for professional branding.
- Transparency: Useful for logos that need to adapt to different backgrounds if LinkedIn supports it in that context.
- For
JPG PNG LinkedIndecisions, PNG wins for any graphic elements.
LinkedIn Image Dimensions & Specifications (2025)
| Placement | Dimensions (pixels) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Profile Picture | 400 x 400 (minimum) | 1:1 | 8MB |
| Personal Profile Banner | 1584 x 396 | 4:1 | 8MB |
| Company Page Logo | 300 x 300 | 1:1 | 4MB |
| Company Page Cover | 1128 x 191 | ~5.9:1 | 4MB |
| Post Image (Shared Link) | 1200 x 627 (recommended) | ~1.91:1 | 5MB |
| Post Image (Custom) | 1200 x 1200 (square), 1080 x 1350 (portrait) | 1:1 or 4:5 | 5MB |
| LinkedIn Article Hero | 1920 x 1080 (recommended) | 16:9 | 10MB |
Always check LinkedIn's latest official recommendations as these can sometimes be updated.
Tips for Optimizing LinkedIn Images
- Professionalism First: Ensure all images, especially profile pictures and banners, are high quality and reflect a professional image.
- Mind the
LinkedIn banner size: Design banners with the understanding that parts might be obscured by your profile picture on different devices. - Text Legibility: If using text on images, ensure it's large and clear enough to be read easily, especially on mobile.
- Pre-Compress Images: Use an image compression tool to reduce file sizes before uploading, maintaining control over the quality.
Converting Images for LinkedIn
To ensure your images meet LinkedIn's format and size recommendations, you might need to convert or resize them. Visit imgKonvert for tools to prepare your image format for LinkedIn articles and other placements.
Conclusion
For a strong LinkedIn presence in 2025, use JPG for photographs like headshots and photographic banners, and PNG for logos, graphics, and text-heavy images. Adhering to the recommended dimensions and optimizing images for LinkedIn will help you present a polished, professional brand to your network.